The Historical Evolution of SEO

Although, many people consider it a new terminology but the history of SEO is incredibly extensive. Well, it’s a not new thing because the optimization of websites was started right after the increase in web pages over the internet. Excite, a popular search engine of that time was the first which introduced a smart way of scrutinizing websites. However, it is a well-established fact that the evolution of the internet has given rise to the need for search engine optimization.

Interestingly, the phenomenon of SEO grew out symptomatically along with gradual developments in the World Wide Web. You might understand the sophistication of present-day advancement in search engines as natural languages and voice search is getting pervasiveness. It has compelled the web owners to strive hard for ensuring increased visibility of their website for sustainable business success.

One other factor that can be analyzed from the historical background of SEO is that it is getting complex with every passing day. So, it is not easy to get through the process successfully without getting active assistance from SEO professionals. The main reason is that experts understand how to apply the learned lessons from history while considering the future happening in mind.

Summing up, the pioneers of SEO learned their skills from one another. Although, they might not be alive today, the doors of learning are never closed. You may go through historical development to predict the future but, consultation with SEO company Dubai will help you create your destiny.

History of SEO:

The Historical Evolution of SEO
History and Evolution of SEO

“The more you know about the past, the better prepared you are for the future” – Theodore Roosevelt

Initially, search engine optimization (SEO) brought some light to the websites living in dark ages. However, seldom anyone has the idea that SEO will become crucial for web survival over the internet. Let’s consider the history of SEO to have a glimpse of the future:

Initial Signs of Existence: 1991 – 2002

  • Tim Berners-Lee launched the world’s first website in 1991
  • Search engine “Excite” modified the ways of website accessibility in 1993 based on keywords
  • Yahoo (1994) and Google (1997) started indexing web pages to sort out information

Marketing experts benefited from such improvements by keyword stuffing, spammed backlinks and black-hat tactics

The Early Life Days: 2003 – 2005

  • Google updated its indexing methods to discourage unethical optimization tactics in 2003
  • Hilltop” algorithm was introduced by Google to restrict META description stuffing in 2004
  • Google, Microsoft and Yahoo collective updates the attribute of “Nofollow” to combat outbound link spamming in 2005.

Search engines collectively promoted their maxim of “Don’t be evil” through rigorous updates and personalized search history.

The Middle SEO Ages: 2006 – 2009

  • Google introduced Universal Search by mixing news, videos and other
  • Search auto-complete facilities were adopted by eminent search engine Google in 2008
  • The advancement in keywords insights given rise to efficient tools including Google Analytics, Google Trends, Keyword Planner in 2009

This user-focused approach to SEO significantly helped in laying the start of the more personalized and captivating web.

The Phase of Enlightenment: 2010 – 2012

  • “Google suggest” was made the primary component of the search engine in 2010
  • Google imposed strict rules on content quality and keywords usage through Panda Update in 2011
  • The Google Knowledge Graph along with SERP to understand people, facts and places was introduced in 2012
  • Penguin update was launched by Google in 2012 to make SEO more refined process of ranking websites

It was a phase of massive revolutions in SEO as the content is given central importance as well as severe penalties introduced by Google on non-compliance.

The Age of Modernism: 2013 – Present

  • Google introduced “image search interface” for photographs optimization in 2013
  • Hummingbird was launched as the part of Google’s efforts to determine scrape-n-displace efforts in 2013
  • Mobile search, segmented content, link building authority, and long-tail keywords gained higher popularity during 2014 onwards

Presently, the world of the internet is on the crossroads of the struggle for optimal ranking. The SEO is not just limited to the higher listing, but the strong footprint is crucial for success. Websites are struggling between privacy and personalization.

The Life Ahead: Future SEO

  • After considering the past and present of the SEO, a few predictions can be made with authenticity including:
  • Niche-specific and user intent focused experiences will be the two primary requirements for a website to stand out over the internet
  • The internet world is to transforming rapidly towards instant gratification of user intended results with minimal efforts – now and ahead
  • Context-based user intent recognition is growing in smart gadgets which will increase personalization in content optimization

SEO is expected to be entirely integrated into all the assets where Google can reach – so, the future belongs to those who adopt the right techniques of website optimization.

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How to Create an Effective SEO Strategy (Infographic)

SEO has become part and parcel of the modern day business success. It is owing to the reason that no business organization can thrive on the smooth waters without having the corporate identity on the Internet.

Nevertheless, SEO is a rigorous process of organizing and managing the content of the website to optimize it for the online visitors. The process is potentially helpful for the search engines to understand the purpose and intent of the content.

Base on the user search, the content is picked by the search engines and presented to the users over the Internet. Your SEO strategy is the method or pathway of getting your website in higher rankings.

It will not be wrong to say that if you want to hide a corpse, dig it on the second page of the Google. It is because seldom anyone tried to go beyond the first page of the search results.

Further, the importance of higher rankings in search engines has compelled the organizations to seek assistance from professional SEO services provider in Dubai to ensure ultimate success.

Effective SEO Strategy
Create Effective SEO Strategy

 

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Top 10 Easy To Do SEO Tips And Tricks (Infographic)

Search engine optimization or SEO is an exciting but hot topic for discussion across the world. It is owing to the reason that creation of the website is comparatively easy than the survival. So, everyone wants to see his website among the top rankings of major search engines.

It is not a dream of the strayed but a critical necessity to get a sustainable position in the virtual world. Sometimes, it is easy to kick off a marketing plan keeping the SEO factor in mind. However, sticking to a foolproof SEO strategy is a hard nut to crack.

It is the reason that business companies hire premium SEO services Dubai to keep their marketing strategies comprehensively thriving. It is essential to make their websites more visible and reliable to visitors.

So, there are two principal actors, the search engine and the user who play the role of judges. Any website that satisfies the requirements and aspirations of both judges stays strong in search rankings.

Further, the chief objective of SEO is not only to improve the reputation of a website over the internet but is to enhance user experience. People get engaged to the web pages which offer useful information. So, lousy the content, higher is the bounce rate.

Therefore, it is imperative to devise a sound strategy of SEO in order to eliminate bounce rate and improve business revenues.

Top SEO Tips and Tricks | SEO Services Dubai
SEO Tips and Tricks

 

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SEO Company Dubai, The Difference Between Visible And Invisible!

When operating in highly dynamic markets like those in Dubai, the idea for entrepreneurs is pretty much straightforward, i.e. staying on top of competitors and leading the way with the help of smart marketing options particularly those that fall in the digital brackets.

To ensure that one’s business is shifted from invisible zones to visible ones, one would need to get in touch with a professional SEO company Dubai and share the promotional needs in the most clear and relevant passion. A business that is offering excellent products and services but not marketed well may lack in claiming best results when it comes to returns on investment.

Search engine optimization and all its associated fragments like content marketing, social media campaigns and other link building practices must be well within the set frameworks of best practices in order to provide the business with a great and appealing visibility on SERPs.

SEO Company Dubai
SEO Company Dubai, The Difference Between Visible And Invisible

To be on top of all your marketing goals, you will need to understand the law of attraction and ensure that you are using right channels and gimmicks.

The world of digital marketing is going through a makeshift and the focus today is on social mediums. The difference between a visible and invisible business is just like the difference between a well written story that has never been read or told.

Let’s have a look at some very common mistakes that marketers do while using Facebook as a part of their SEO campaign:

  1. Incomplete page – Not filling out the page details completely.
  2. Using copy rights images or illegal cover photos – something one must avoid as an entrepreneur.
  3. Breaching Contest Guideline – Before jumping into conclusion, one must check the local laws.
  4. Over posting – Avoid it, if you don’t want a Facebook ban.
  5. Focusing too much on likes – They are important no doubt, but you must ensure if you are reaching the right audience.
  6. Big Slabs of Text – You don’t need that, you must keep things precise while using social media.
  7. Posting Off – Brand or Boring Content – You may get immediate traffic and tons of it but if the content is not relevant or boring then bounce rate for your target site may escalate.
  8. Ignoring stats – You cannot afford to do this, keep a check on each and every activity and its outcomes.
  9. Being the same vanilla – you can avoid this by adding variety different idea, sticking to one mode will not attract those in your contacts.
  10. No using the Facebook Ad options to the fullest – it’s always easy to run a paid campaign on any platform, running it in the right passion however would require a closer focus.

The Bond Between UX And A Successful SEO Practices in 2017

Trends are shaping fast, now that you are in 2017, you will need to emphasize on each and every effort made in the world of digital marketing and search engine optimization. In complex cities that are roaring high in competition, one must go for appealing and strategic services in this domain, to achieve this task one as an entrepreneur would need to look for SEO company Dubai that has got what it takes to rank a website in 100% safe and organic passion. Affordability no doubt shall not be overlooked.

SEO Company Dubai

To be there and achieve all the set goals with the help of your SEO campaign, you will need to get things right, and to get things write you will need to ensure that you move on with a close focus on the bullets shared below:

  • Write a comprehensive, unique and authoritative content, it must be worth reading when compared to others work in the same capacity.
  • Speed matters! Ensure that your website is fully optimized when it comes to its loading time.
  • Ensure that your website is compatible with different platforms; it should be able to provide users, enjoyable and easy experience.
  • It must be compelling to indulge users, enable them to share and visit again.
  • Don’t opt for features that may annoy or dissuade the visitors.

Keep things simple, keep them short, trends are falling for the ‘less is more’ approaches. Make it a swift and easy journey for your website visitors while they browse through and transact with your website.

How Quick Are Your Results?

SEO Company Dubai

While hunting for a reliable and affordable SEO company Dubai you will come across many service providers who will claim to be the best and legit. You will need to move on with a careful approach and must bear the above points in mind before outsourcing this highly critical SEO task.

Optimization of Website To Make It Noticeable!

SEO Services Dubai

SEO companies will sort out the issues related with the optimization of your website to improve its ranking and visibility. SEO Services Dubai will develop relevant framework for your website to enhance its attractiveness and value among the diverse target audiences.

Results That Matter…

The world would like to know, exactly in the same passion in which you would like to tell. The question is what medium shall one be going for in the modern world? In markets like Dubai your choice will have to be spot on if you would like to make an impression that is different from the rest. Therefore, combination of quality On-Page and Off-page activities by SEO experts will do the trick for you.

Search Engine Optimization Dubai

For better SEO results and services, please visit Search Engine Optimization Dubai