2017 was an exciting year for the Mobile E-commerce (m-commerce for short) industry, with quite a few significant landmarks:
- Google announced its decision to start indexing mobile websites first, meaning the mobile versions of online web pages would be given priority over desktop sites in search rankings.
- Mobile devices accounted for 60% of all internet usage, marking the first time in history that desktop computers and laptops had been overtaken.
- The market worth of the m-commerce industry reached a staggering 300 billion dollars, and is expected to rise to more than half a trillion by 2019!
Now, with 2018 officially here, it’s time we took a look at some of the trends that are going to be shaping the industry over the coming months.
Here are 3 m-commerce trends to watch out for in 2018, as predicted by professional Dubai ecommerce solutions providers:
1. Artificially Intelligent Chatbots
AI-led chatbots for mobile devices are officially here, and some of the biggest companies in the world (Starbucks, H&M, Nordstrom, etc.) have already started adopting the technology in their dedicated apps!
Modern chatbots offer consumers a pleasing, interactive experience that feels surprisingly personal and is incredibly quick.
Since these intelligent bots have direct access to all the company’s data regarding product catalogs and services, the response to customer queries is almost instant.
It’s a big upgrade from the old days of traditional chat boxes when users would have to wait for a human representative to be available before their queries could be answered!
2. Augmented Reality
In 2016, a consumer survey revealed that 40% of customers would be willing to spend more money on a product if it came with an AR experience.
Now, these customers finally have their wish!
Furniture manufacturers Houzz have been experimenting with a new AR app that lets users visualize how different pieces of furniture will look in their homes before they even buy anything, and we expect a lot more companies to shift over to this trend in the coming months.
AR technology has also been given a huge boost by the fact that Apple, industry leaders when it comes to innovation in smartphones, has included the technology in their new iPhone X.
3. More Responsive Designs
Responsive web design is hardly a new concept, but it hadn’t quite taken off last year in the way many were predicting.
Responsive design refers to the practice of optimizing all the content on a website in a way that it’s attractive to look at regardless of what device or screen size it’s being viewed on. This should include everything from full-wall projects to smaller mobile phones and even smartwatches!
Dubai ecommerce solutions providers are expecting this trend to finally enter the mainstream in the coming months, as Google’s mobile-first index starts changing the way business owners prioritize their website designs.