The industry of online businesses is growing rapidly across the world. According to the latest statistics, the retail sales through ecommerce website stand at USD 2,027,945m in 2019 presently while it is projected to increase approximately USD 2,854,203m through the year 2023. The growth in online buying and selling has opened innovative avenues of progress in business but also increased the competition.
Nevertheless, ecommerce portals are considered one of the handiest ways of shopping. It is the reason that business organizations are striving hard to get their digital footprints strong in the form of ecommerce websites. However, if you think that getting a website for online shopping is all done, you are wrong. The reason is that the website should be maintained regularly to retain customers for a long time.
Website maintenance is a process of keeping the websites up-to-date by checking for appropriate content, broken hyperlinks, loading speed optimization and many more such tasks and activities. You can do a few of the mentioned tasks by yourself. However, it is better to hire professional services to ensure comprehensive updates and error fixes for your ecommerce website.
Are you running an ecommerce business? If yes, do you perform web maintenance activities regularly? Here, you are going to learn all about how to maintain your ecommerce website by doing it yourself.
Review website domain detail
Website domain names are registered for a fixed period. The first and foremost activity of website maintenance is to check for domain expiry and renewal.
Update website content
Content is the king, and so, you need to keep it fresh with updated products detail, reviews, blog posts. It will help you to engage more and more customers.
Fix broken web links
Error 404 pops up suddenly if the website contains broken links. You must ensure to fix all internal and external broken web page hyperlinks with fresh links to retain visitors.
Consider contact forms functionality
Ecommerce websites contain different forms such as registration, login, product claims, and other queries submission form. You should check if all forms are working perfectly well to avoid users’ frustration.
Take website backup regularly
Backup of your ecommerce website is a must to deal with uncertain incidents of data loss. Save a fresh copy of your site for data security purpose.
Assess website loading speed
The average desired website loading time is around 3 seconds. Find some tools over the internet to check the time of your website while loading to ensure optimal speed.
Examine website security
Ecommerce websites enable users to pay via credit cards. Make sure your website is secure enough to incorporate all customers. Test XSS, malware and SQL injections using security tools.
Tweak website front page
The same layouts can potentially bore customers. Add new elements to the landing pages for keeping your ecommerce website fresh and up-to-date.
Review contact information
Consider contact information provided on the website to keep it updated. Check for contact names, phone numbers and addresses are given without any mistake.
Review of SEO Strategy
Google keeps on updating search engine policies. You should keep your website updated following all regulations to meet optimal user requirements. Review your ecommerce SEO strategy frequently.
Recommended: How to Create an Effective SEO Strategy
Takes Away for ecommerce website maintenance
Website maintenance is a must for generating higher revenues through eCommerce. If you are unable to perform all the activities mentioned above, better to choose the best website maintenance services Dubai near you!
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