Handy Guide to Select the Right Images for Business Website

Over the years the contributing factors of the growth and development of the business have changed. People are more into online purchases as compared to visiting a shop and doing so. For this reason, they rely heavily on the pictures. There is a phrase that the pictures can be deceiving and if that happens for your business, then you will not only loose reputation but also a lot of customers.

Selecting the right images for website
choose the right images

Having a website is just not the only things which will gain you customers; instead, you need to give them the attraction to remain on your site. People will like your website when it has the pretty-looking design, functions well and easy to navigate.

Images are central if you want to convince the customers, but you just can’t get away by selecting any random image. If you cannot pick the right image for any reason, then take on the professional assistance from the website design company in Dubai to hit the right mark. This article is going to share tips on the selection of images for the websites.

A guide for choosing the right images for website:

Visual has been a powerful mean of communication, and one should be able to feel that with the choice of images that are on the site. The audience is going to ask for things which are picture perfect so giving them that because you don’t want to go to your competitors.

Following are some of the top tips to help you make the selection of images wise and right for your site:

Quality of the image:

When you are selecting the picture, then keep yourself on the stage of a visitor. If you see the same quality picture will you be able to like it or think positive about the company. When the answer is No then change that right away. A high-quality picture will have the high-resolution, perfect number of pixels and with great contrast.

Align with the brand:

Another essential thing which you need to consider is whether the selected image is exhibiting the brand and its motto. If your brand has the tagline of delicacy or elegant, then the image should complement that in the best possible way.

Result in impulsive buy:

The quality and the graphics of the images should be in a way that people cannot resist buying. The illustration should persuade the visitor that they feel like if they don’t get hands on it now, then they might never have it. The power of the image should catch the mind and attention of the people that they strengthen the brand identity and relation with the customers.

Concluding notes for right image selection!

If you want to have a successful business, then you want to have visual appeal for your website which can come with the right selection of images. When you are not sure of the process, then you can actually use some professional assistance from website designer so that the effectiveness of the website can be enhanced.

Happy Selection!


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The Historical Evolution of SEO

Although, many people consider it a new terminology but the history of SEO is incredibly extensive. Well, it’s a not new thing because the optimization of websites was started right after the increase in web pages over the internet. Excite, a popular search engine of that time was the first which introduced a smart way of scrutinizing websites. However, it is a well-established fact that the evolution of the internet has given rise to the need for search engine optimization.

Interestingly, the phenomenon of SEO grew out symptomatically along with gradual developments in the World Wide Web. You might understand the sophistication of present-day advancement in search engines as natural languages and voice search is getting pervasiveness. It has compelled the web owners to strive hard for ensuring increased visibility of their website for sustainable business success.

One other factor that can be analyzed from the historical background of SEO is that it is getting complex with every passing day. So, it is not easy to get through the process successfully without getting active assistance from SEO professionals. The main reason is that experts understand how to apply the learned lessons from history while considering the future happening in mind.

Summing up, the pioneers of SEO learned their skills from one another. Although, they might not be alive today, the doors of learning are never closed. You may go through historical development to predict the future but, consultation with SEO company Dubai will help you create your destiny.

History of SEO:

The Historical Evolution of SEO
History and Evolution of SEO

“The more you know about the past, the better prepared you are for the future” – Theodore Roosevelt

Initially, search engine optimization (SEO) brought some light to the websites living in dark ages. However, seldom anyone has the idea that SEO will become crucial for web survival over the internet. Let’s consider the history of SEO to have a glimpse of the future:

Initial Signs of Existence: 1991 – 2002

  • Tim Berners-Lee launched the world’s first website in 1991
  • Search engine “Excite” modified the ways of website accessibility in 1993 based on keywords
  • Yahoo (1994) and Google (1997) started indexing web pages to sort out information

Marketing experts benefited from such improvements by keyword stuffing, spammed backlinks and black-hat tactics

The Early Life Days: 2003 – 2005

  • Google updated its indexing methods to discourage unethical optimization tactics in 2003
  • Hilltop” algorithm was introduced by Google to restrict META description stuffing in 2004
  • Google, Microsoft and Yahoo collective updates the attribute of “Nofollow” to combat outbound link spamming in 2005.

Search engines collectively promoted their maxim of “Don’t be evil” through rigorous updates and personalized search history.

The Middle SEO Ages: 2006 – 2009

  • Google introduced Universal Search by mixing news, videos and other
  • Search auto-complete facilities were adopted by eminent search engine Google in 2008
  • The advancement in keywords insights given rise to efficient tools including Google Analytics, Google Trends, Keyword Planner in 2009

This user-focused approach to SEO significantly helped in laying the start of the more personalized and captivating web.

The Phase of Enlightenment: 2010 – 2012

  • “Google suggest” was made the primary component of the search engine in 2010
  • Google imposed strict rules on content quality and keywords usage through Panda Update in 2011
  • The Google Knowledge Graph along with SERP to understand people, facts and places was introduced in 2012
  • Penguin update was launched by Google in 2012 to make SEO more refined process of ranking websites

It was a phase of massive revolutions in SEO as the content is given central importance as well as severe penalties introduced by Google on non-compliance.

The Age of Modernism: 2013 – Present

  • Google introduced “image search interface” for photographs optimization in 2013
  • Hummingbird was launched as the part of Google’s efforts to determine scrape-n-displace efforts in 2013
  • Mobile search, segmented content, link building authority, and long-tail keywords gained higher popularity during 2014 onwards

Presently, the world of the internet is on the crossroads of the struggle for optimal ranking. The SEO is not just limited to the higher listing, but the strong footprint is crucial for success. Websites are struggling between privacy and personalization.

The Life Ahead: Future SEO

  • After considering the past and present of the SEO, a few predictions can be made with authenticity including:
  • Niche-specific and user intent focused experiences will be the two primary requirements for a website to stand out over the internet
  • The internet world is to transforming rapidly towards instant gratification of user intended results with minimal efforts – now and ahead
  • Context-based user intent recognition is growing in smart gadgets which will increase personalization in content optimization

SEO is expected to be entirely integrated into all the assets where Google can reach – so, the future belongs to those who adopt the right techniques of website optimization.

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